Got a question? We have answers
We’re here to make healthy food accessible, and that means sharing what goes into our amazing products and why we use the methods we use.
Our juices are always cold-pressed. Our hydraulic cold-press method of juice extraction provides a minimum mix of air with the juice, which results in very slow oxidation or decomposition. The tremendous pressure exerted by our juice press gently extracts the natural vitamins, trace minerals, enzymes, sugars and other vital elements.
Cold-pressing juice is a method of juicing that enables juice to be bottled without preservatives and still maintain a 72-hour shelf life. Household juicers, typically ‘rotary’ or ‘centrifugal,’ are a significantly faster processing method, but overall less efficient, which results in less nutrients and health benefits. As the blade inside a centrifugal juicer spins at a high speed, it generates heat. The heat oxidizes and separates nutrients naturally found in the whole fruits and vegetables, rendering the nutrients that make it into the juice less pure.
Pasteurized juice is heated to a high temperature for a short time before it is sold. About 98% of all juices sold in the United States are pasteurized, primarily because it extends the shelf life and is more cost-effective to save the company money.
Unfortunately, pasteurization destroys the vital living components of the fruit and vegetables, rendering most ‘juice’ nutritionally deficient and pointless. However, our juices are raw and have not been pasteurized and, therefore, may contain harmful bacteria that can cause serious illness in children, the elderly, and persons with weakened immune systems.
Since our juices are freshly made and contains no preservatives or pasteurization, it is a living juice that is highly perishable. Unfortunately, living juice dies young.
Although the cold-pressed juicing process maximizes the shelf life, we cannot advise consumption of our juice beyond the ‘consume by date.”
Fresh, natural juice separates. Don’t be worried. Since we do not preserve, filter or add fillers to our juices, separation is completely natural and expected.
Absolutely. Raw juice is highly perishable, and must be kept refrigerated at all times when not being consumed.
First, minimally processed plant foods are richer in the“good things,” like essential fatty acids, fiber, vitamins, minerals, and phytochemicals. Second, plant-based diets are linked with a decreased risk of heart disease, type 2 diabetes, hypertension, cancer, and other chronic diseases.
According to the Harvard-based Nurses’ Health Study and Health Professionals Follow-Up Study, “The higher the average daily intake of fruits and vegetables, the lower the chances of developing cardiovascular disease.”
All Village Juice products may contain traces of nuts or gluten or may have been made alongside other products containing nuts or gluten unless otherwise noted.
Thank you Mother Nature!! Batch to batch, our juices will always have subtle differences in flavor and color.
Using high quality, in-season produce means that sometimes there will be a slight variation, but we guarantee it will always be delicious.
2-4 pounds of fresh, delicious local farm produce per bottle. That’s a lot of produce! Worth every penny and we think you’ll agree.